“When the buying stops, the killing can too”

Figure1: advert(sources:http://adsoftheworld.com/media/print/wwf_blood）

When i did some research i found this picture，that is a public Service Advertising means don't buy exotic animal souvenirs.

In my opinion，this is a really good project to remind people what is more important in our life.

According colour，environment，body language……i can get many information from this picture，that real helpful for my work. To study how to describe your idea show your viewers

In this picture, the woman wear a dress, slippers and bring her luggage in the airport, it seems like to trip. And this picture used bright color, but it can not to make people enjoy, in fact, the color is dark and cold tone , even the woman wear a colorful clothes, people also feel cold, dark and without any vitality. And in this cold tone, a large amount of blood screamed out from the floor, it appears that the blood is come from the luggage and extend to outside of the picture, the woman may buy some exotic animal souvenirs and put in the luggage. This scene let people feel cruel and when they read the topic which wrote by The Wide World Fund of Nature under below “Don’t buy exotic animal souvenirs” In people’s mind, this is only a luggage, and they buy some souvenirs from tourist attraction, but they never consider what are they come from why a lot of public service advertising said don’t buy it. The blood on the floor is not only blood, it forebode the future of human. And the extinction of animal will lead people to destroy, because the ecological balance is like a tower, if people break one of floors, it means people break the balance. In fact, this behavior is very dangerous. So the blood is red, not blue or green and to warn human when they protect animal, also protect themselves. Moreover, there is a yellow line under the floor, this is also a representation of warn. As is known to all, yellow and red are the same meaning of warn and be careful or dangerous. This yellow line like a cordon to warn people do not over the line and pay a attention to how to protect animal, especial endangered animal, they have the double meaning in this picture. In this case, people can easy to understand the meaning of this public service advertising and impressed them.

Reference

Figure1: advert(sources:http://adsoftheworld.com/media/print/wwf_blood）

[Accessed: 20 December , 2015]